Keller Williams Realty, Inc. and its affiliates (collectively, “Keller Williams,” “we,” “us,” or “our”) want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect about you through:

  • Our website at https://www.kw.com, and other Keller Williams-branded websites and web-based applications we operate from which you are accessing this Privacy Policy (each, a “KW Website” and collectively, the “KW Websites”),
  • Our Keller Williams Command and Consumer mobile applications, and other Keller Williams-branded mobile applications made available by us on or through mobile devices that link to this Privacy Policy (each, a “KW App” and collectively, the “KW Apps”),
  • Online contact or survey forms that we send to you by email, or that you access from KW Websites or KW Apps,
  • HTML-formatted email messages that we send to you that link to this Privacy Policy,
  • Information you may provide to us directly via email, and
  • Offline interactions you have with us.

Keller Williams is a real estate franchisor. We license the use of our name to independently owned franchisees to operate real estate brokerage offices (each, a “KW® Market Center”). These KW® Market Centers enter relationships with real estate agents who are their independent contractors (each, a “KW® Agent”). This Privacy Policy does not apply to the privacy practices of any products or services, including real estate brokerage services, offered or provided to you by a KW® Market Center or their KW® Agents (collectively, the “Other Services”), regardless of whether the Other Services were initiated by your interactions with a KW Website, KW App, or directly with a KW® Market Center or their KW® Agent(s). Please consult with the KW® Market Centers or their KW® Agents, as applicable, to learn more about their privacy practices that apply to their provision of the Other Services.

Collectively, we refer to the KW Websites, the KW Apps, our online contact and survey forms, our emails to you, and any offline interactions we have with you as the “Services.” All references to “including” in this Privacy Policy shall be construed as meaning “including without limitation.”

Section 1: Personal Information

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We may collect Personal Information from you via the Services when you choose to share it with us, including the following categories:

  • Identifiers, such as a real name, postal address, Internet Protocol address (“IP Address”), date of birth, email address, telephone number, account name, or other similar identifiers. This also includes any other Personal Information you share with us while using our Services,
  • Protected classification characteristics and sensitive Personal Information, such as your Social Security number, veteran or military status, gender identity, ethnicity and primary language,
  • Commercial information, such as your real estate buying/selling interests or preferences,
  • Financial information, such as your mortgage loan balance, bank account number, payment card number, billing address, and related financial information, when you choose to share them with us,
  • Professional or employment-related information, such as your current occupation, level of completed education, and realtor license number,
  • Geolocation data, which may be derived from your IP address or mobile device,
  • Information from your device, such as your device’s contacts, photos, and location, when you choose to share them with us,
  • Account information, including your account log-in information for third-party websites, services, or applications, like Facebook and Google, when you choose to link these accounts to KW Websites or KW Apps, and
  • Other Information (as defined below), to the extent we are required to treat such information as Personal Information under applicable law.

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including:

  • Directly through the Services when you provide it to us. For example, when you fill out a user profile, register an account, submit an online contact form, request a market analysis of your home, or contact us by telephone or email.
  • Automatically when you use the Services through our use of cookies, pixel tags, and other similar technologies as further described in the “Other Information” section below.
  • From other sources, including KW® Market Centers or their KW® Agents, publicly available databases, and joint marketing partners or vendors.

We collect Personal Information in order to provide the requested Services to you, improve upon our existing Services, and develop new products or services. If you do not provide the Personal Information requested by us, we may not be able to provide you with the Services you requested.

Use of Personal Information

We and our service providers use Personal Information for the following legitimate business purposes:

  • Providing the functionality of the Services and fulfilling your requests, including responding to your inquiries, sending administrative information, and enabling in-Service messaging.
  • Providing you with marketing materials and facilitating social sharing.
  • Analysing Personal Information for business reporting and providing personalised services.
  • Allowing you to participate in sweepstakes, contests, or other promotions.
  • Aggregating and/or anonymising Personal Information.
  • Accomplishing our legitimate business purposes, including data analysis, audits, fraud and security monitoring, product development, and business operations.

Sharing and Sale of Personal Information

We may disclose Personal Information to our affiliates, third-party service providers and business partners, KW® Market Centers and their KW® Agents (where you have requested such sharing or we have a legitimate business interest), Keller Williams® regional representatives, third-party sponsors of promotions, and third-party business partners for marketing purposes. By using the Services, you may also elect to disclose Personal Information on message boards, chat, blogs, and other public-facing services.

Other Uses and Disclosures

We also use and disclose your Personal Information as necessary or appropriate to comply with applicable law and regulations, cooperate with public and government authorities, cooperate with law enforcement, enforce our terms and conditions, protect our rights, and in connection with a sale or business transaction.

Section 2: Other Information

“Other Information” is any information that does not reveal your specific identity, including browser and device information, app usage data, information collected through cookies and pixel tags, and demographic information. We may collect Other Information through your browser or device, your use of KW Apps, cookies, pixel tags, analytics services such as Google Analytics, and physical location signals from your device.

We may use and disclose Other Information for any purpose, except where otherwise required under applicable law. If Other Information is combined with Personal Information, we will treat the combined information as Personal Information for as long as it is combined.

Section 3: Security

We seek to use reasonable organisational, technical, and administrative measures to protect Personal Information within our organisation. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, or if you believe you have identified a security vulnerability, please notify us using the contact details below.

Section 4: Choices and Access

Opting Out of Marketing Communications

You may opt-out from receiving marketing-related emails via the opt-out link in the message itself. To opt out of marketing from a KW® Market Center or their KW® Agents, please contact them directly.

How you can access, change, or delete your Personal Information

Consumer privacy laws or regulations in certain jurisdictions may provide their residents with additional rights regarding our use of Personal Information, including the right to access, correct, delete, and opt-out of the sale or sharing of your Personal Information, and to limit the use of sensitive Personal Information. We will not discriminate against you for exercising any of your rights.

To submit a request, email DSAR-KWW@kw.com. Please clearly state that the request relates to “Your Privacy Rights,” indicate which type of request you are making, and include your name, residential address and an email or phone number where we may contact you.

Section 5: Phone Calls and Text Messages

If you are a United States resident using the Services you represent that you are at least 18, live in the US, are the account holder for the numbers you provide (or have authorisation), and that the numbers are accurate. Unless applicable law allows or you provide consent, we do not solicit via numbers listed on the National Do Not Call Registry or a state Do Not Call list. If you communicate with us by telephone, we may monitor or record the call in accordance with applicable law. You may revoke consent to receive calls and text messages at any time by emailing legal@kw.com.

Section 6: Retention Period

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law, taking into account the nature and sensitivity of the information, the length of our relationship with you, potential risks, legal obligations, and our internal retention policies.

Section 7: Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including KW® Market Centers, KW® Agents, and any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service.

Section 8: Use of Services by Minors

The Services are not directed towards or intended for use by individuals under the age of 16, and we do not knowingly collect or solicit Personal Information from individuals under the age of 16. Please email legal@kw.com if you believe we collected Personal Information from an individual under the age of 16.

Section 9: Jurisdiction and Cross-Border Transfer

Keller Williams Realty Inc. and its affiliate, KW Worldwide, Ltd., comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. To learn more about the DPF program and to view our certification, please visit dataprivacyframework.gov.

Your Personal Information may be stored and processed in any country where we have facilities or engage service providers, including potentially being transferred to countries outside of your country of residence which may have different data protection rules. You may lodge a complaint with an EU/EEA data protection authority for your country or region.

Section 10: Sensitive Information

Unless we request it, please do not send us through the Services, or otherwise disclose to us, any sensitive Personal Information, including social security numbers, payment card or account information, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background information, or trade union memberships.

Section 11: Updates to this Privacy Policy

The “Last Updated” legend at the top of this Privacy Policy indicates when it was last revised. Any changes become effective when we post the revised Privacy Policy on the Services. Your continued use of the Services following any changes means that you accept the revised Privacy Policy.

Section 12: Contacting Us

For questions about this Privacy Policy in respect of Keller Williams UK, please contact us at enquiries@kwuk.com.

Keller Williams Realty, Inc., located at 1221 S. MoPac Expressway, Suite 400, Austin, TX 78746 USA, is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy. If you provided your Personal Information to a KW® Market Center and/or their KW® Agent(s), please contact them directly to learn more about their privacy practices. For international queries you may also write to:

Keller Williams Realty, Inc.
Attention: Legal Department
1221 S. MoPac Expressway, Suite 400
Austin, TX 78746 USA
legal@kw.com

Because email communications are not always secure, please do not include any sensitive Personal Information, including your social security number, bank account number, or credit card number, in your emails to us.